In Seoul, wearing a hanbok when visiting the city's historical palaces grants visitors free admission. This initiative is part of efforts to encourage visitors to experience and appreciate Korean traditional culture. The rationale behind this policy is to promote cultural immersion and foster a deeper connection between visitors and the historical sites. By wearing hanbok, visitors actively contribute to the preservation and celebration of Korean heritage. It's a way of encouraging people to not only observe but actively participate in the cultural richness of the country.