Smithsonian magazine's 22nd Annual Photo Contest | Made possible through the support of MPB.com

21st Annual Smithsonian Magazine Photo Contest Travel
JEANS STREET

The business of refurbishing old, worn jeans in Kolkata is a testament to the ingenuity and resourcefulness of the local community. The ability to take something old and transform it into a desirable and marketable product is a commendable entrepreneurial endeavor. Nilmadhab Sen Lane, located opposite Mohammad Ali Park, has become a hub for this unique business. Hundreds of families in the area are involved in the process of reviving old jeans. The street is transformed into a visual spectacle, with jeans hanging from ropes, creating a distinct and colorful atmosphere. The process often begins with individuals who are skilled in refurbishing old jeans, who then source their raw materials from places like Girish Park in the morning. They select old and worn jeans, which they then bring back to Nilmadhab Sen Lane. Through their craftsmanship and creativity, they breathe new life into these jeans, mending tears, replacing buttons, and giving them a fresh and fashionable look. These refurbished jeans are then sold in shopping malls, where they find new owners who appreciate both the sustainability of refurbishing old clothes and the unique, often one-of-a-kind designs that emerge from this process. This thriving industry not only supports the livelihoods of those involved but also contributes to recycling and reducing waste, making it an eco-friendly venture. It's a shining example of how local communities can come together to create sustainable businesses that benefit both the individuals involved and the environment.

Photo Detail
Date Taken: 10.2023
Date Uploaded: 11.2023
Photo Location: Kolkata, India
Camera: NIKON D750
Copyright: © Debashis Mukherjee