The southern part of Bangladesh is known for its guavas, often known as 'Bengal's Apple.' Farmers in Pirozpur rely largely on guava growing, particularly in Jhalakathi Sadar Upazila, Swarupkathi, and Banaripara Upazila. The floating guava market is found mostly at Bhimruli, Atghar, and Kuriana in Pirojpur's Swarupkathi Upazila. On 31,000 acres of land, 20,000 households from 26 communities cultivate guava. About 60 per cent of the local guava market need is supplied from here. The guavas are brought in boats by dealers and sold wholesale for Tk 250 – 300 every 40 kg. The market opens early in the morning and closes in the evening. Though the guava market stays open every day of the week, the best time to visit is during the guava season (July-August). The Bhimruli Market typically remains busiest between 12 noon and 3:00 pm. Therefore, getting to the market by 11 AM is better, as the crowd thins out after that time.