It is important to normalize menstruation and to destroy taboos around this natural process. Advertisements have played significant role in bringing the concept of pad out and loud. However it is time that those advertisements sync themselves with the reality and presents it with honesty. They need to overcome their phobia of blood and get over blue liquid which only contributes to normalizing the repulsion of society. Let the advertisements be designed for the consumers and not for those who get offended by this natural process.